Driving Franchise growth in the time of disruption calls for difference in approach. This session will examine The Changing Landscape of franchise development & strategies for building a successful Brand & endow how to create a franchise program that really works for both the franchisor and the franchisee.

Whether you are considering franchising for the first time or are an established franchisor, your brand equity must always remain your top priority. One of the primary advantages of franchising is that it puts you on table with a highly- motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor's company operations on quality scores. But in poorly controlled systems, franchisees that do not follow the system will cause the brand to suffer. This seminar will focus on how to use the "four vital understandings" about franchise business:

• Tactical Business Planning - the design, development and implementation of a franchising recruitment strategy-Creating an effective franchise sales and qualification strategy
• Franchisors and Franchisees -The changing patterns of ownership
• How to recruit franchisees that believe in your concept and who will be an asset to the franchise system need :
• Determining the core drivers of your Brands and setting standards: - Identifying the roles and responsibilities of the franchisor and franchisee - Determining the proper fee structure that negates negotiation
• What happens after the candidate is approved? How do you have a well-orchestrated process to ensure a smooth start for your franchisee?

• How to measure and create financially successful franchise system by measuring Unit level economics, continuously evaluating and managing franchisee performance?
• Rigidly reviewing Brand's financial health for tomorrow's Financial Performance representation aligned to opportunities of going public, raising Funds etc.
• Improving franchisee performance and profitability
• Maximizing financial credits and incentives available to franchises
• "Know thy numbers": having a financial dashboard to review how the actuals are aligned to the forecasts.

No two Franchisees are the same. How to discover unique needs of Franchisees and why individualized support both initially & ongoing creates best possible conditions for profitable and sustained growth.

The session will deep dive into Maximizing franchisee relationships with Best Practices to support franchisees on everything from real estate, construction, sourcing, labor management and IT to marketing and advertising. Besides the Leading Business expert, there will be a global panel that will include discussions from both franchisors and franchisees on how both parties need to work together for building a successful brand.

• Communication: How you can establish a strong relationship with your franchisees based on open communications
• Creating a positive culture in H.O. that percolates to franchisees

• Re-Branding Best practices and why and When to do it
• How to communicate and adhere your franchisees to change

How can Franchisors make effective use of technology in their audit system, communication, broadcasting changes, and maintaining connectivity with their franchisees at different geographies?

• Systematizing every process
• Big Data for Building Franchise future
• Improving Cx with New technology

• Globally there has been a dramatic increase in PE investments in franchise concepts.
• The benefits for franchisors, the impact on the franchisees of acquired companies and what’s in the future.

• Digital Marketing
• Content marketing success stories
• How to use Social channel to drive Franchise leads
• The KPI's & analytics you should know about
• Effective PR strategies & Influencer marketing for new franchise Brands

• IP, Trademarks and Domain Name strategies
• Creative solutions for negotiating Franchise agreements
• Non-Litigation Strategies for Meeting Non- Compliance issues

• Strategies for Qualifying a Lead
• Franchise Resale
• Financing & Sales- A crucial connection
• Closing the deal: Negotiation Dynamics for signing Franchise agreements

Case studies on Successful International Franchise growth